Hi! I’m Mila Plyushch
— a marketing executive with 17 years of experience in global IT corporations.
I help companies of
all sizes develop marketing strategies that align with their goals and resources.
I have solid experience with big tech companies, including Microsoft, Kaspersky, MY.GAMES, and Yandex. There, I led products from early MVPs to international launches, achieving over $ 300 M in annual revenue.
Along the way, I assembled teams of up to 120 people and oversaw marketing budgets of up to $10 million per month in Europe, the US, Latin America, and Asia.
I love working with analytics, creative, and product development, but what matters most is understanding the purpose behind it. To me, marketing isn’t about growing metrics but about creating value for both people and businesses.
Along the way, I assembled teams of up to 120 people and oversaw marketing budgets of up to $10 million per month in Europe, the US, Latin America, and Asia.
I love working with analytics, creative, and product development, but what matters most is understanding the purpose behind it. To me, marketing isn’t about growing metrics but about creating value for both people and businesses.
Selected awards:
What I offer
Marketing strategy
I will clarify business goals, identify the target audience, and build a detailed strategy for sustainable growth, both locally and internationally.
Ideal for:
- CEOs/founders building or adjusting marketing strategy;
- CMOs looking for an external partner to help develop or review strategy;
- Startups getting ready to scale or fundraise.
Marketing tactics
I can design and help deploy marketing tactics that are aligned with your marketing strategy, product, team, and budget.
Ideal for:
- Companies that already have a strategy but no clear tactical plan;
- Product teams preparing for launch;
- Founders who need a focused marketing push.
Fractional CMO
I can cover the CMO function the way I’ve done it for international companies, but on a part-time or project basis.
Ideal for:
- SMBs that don’t need a full-time CMO but need a marketing lead;
- Companies going through growth or change;
- Businesses that need help with both strategy and execution at once.
Marketing audit
I will assess marketing performance by identifying which initiatives deliver results and how to reallocate resources for better returns.
Ideal for:
- CEOs/founders who aren’t sure how well marketing is performing;
- Marketing execs wanting an outside view;
- Startups before a funding round.
Don’t know where to start?
Then the best way is to book a one-time strategic consultation.
If you haven’t fully formulated your request yet but want to “think out loud with me,” this session is for you. It’s not a long-term format, but very often this is where everything begins.
An intensive strategic consultation is a good fit when you need to quickly clarify direction, analyze a complex case, or look at the situation from a fresh perspective.
An intensive strategic consultation is a good fit when you need to quickly clarify direction, analyze a complex case, or look at the situation from a fresh perspective.
Duration
1,5 hours
Price
€350
In 90 minutes, we can:
- discuss a key business or product challenge,
- identify growth opportunities or marketing priorities,
- get feedback on your pitch deck, website, or communication,
- or simply run a brainstorming session with an experienced CMO.
Cases
Never in my career have I come across identical challenges or one-size-fits-all solutions. However, I’ve consistently achieved ambitious goals.
At times, that meant building trust from scratch or proving a product’s value next to global giants.
Below are stories where I turned strategy, creativity, and strong team work into business growth, brand recognition, and audience interest.
At times, that meant building trust from scratch or proving a product’s value next to global giants.
Below are stories where I turned strategy, creativity, and strong team work into business growth, brand recognition, and audience interest.
Solution:
We focused on G2, the leading B2B review platform, encouraging submissions and sharing customer success stories.
Results:
- Easy Monetization became the #1 App Monetization Platform on G2 in fall 2024;
- We earned seven new G2 badges, including “High Performer” and “Users Love Us”;
- Positioned the product alongside market leaders and built trust fast at minimal cost.
Reach:
Global
Tools:
G2 Optimization
Customer Advocacy
Product Marketing
Review Strategy
Reputation Management
Brand Positioning
Growth Marketing
Customer Advocacy
Product Marketing
Review Strategy
Reputation Management
Brand Positioning
Growth Marketing
Easy Monetization — Top G2 App Monetization Platform 2024
Easy Monetization was a brand-new app monetization product entering the global market. Competing against giants like Google, we needed social proof to build trust, especially in the AdTech space.
Solution:
We organized the Yandex Ads Agency Award Gala in Qatar, inviting 150 guests from 80 agencies across 26 countries.
Results:
- Annual revenue from agency channels doubled in 2024;
- Agency share of total revenue grew by 15% YoY;
- Number of partner agencies tripled in one year;
- The event enhanced Yandex Ads’ global reputation as a dependable technology partner.
Reach:
Global (26 стран)
Tools:
Events
Agency Channel Marketing
Brand Loyalty
Partner Marketing
Community Building
Thought Leadership
Experience Marketing
Branding
Agency Channel Marketing
Brand Loyalty
Partner Marketing
Community Building
Thought Leadership
Experience Marketing
Branding
Yandex Ads — Agency Award Gala in Qatar
Many international partner agencies from LATAM, MENA, and APAC were skeptical about Yandex Ads scale and stability.
Solution:
We implemented a full-scale brand health system, with a focus on unaided and aided awareness. In parallel, we launched a visibility strategy across all three markets through publications in top-tier local media, press events, and other initiatives.
Results:
- Mentions of Yango Ads in the AdTech context grew +181% YoY (to 1,568);
- Aided awareness increased from 3% to 14% in Turkey and from 11% to 13% in Vietnam;
- Unaided awareness jumped from 31% to 52% in Vietnam and remained stable at 31% in China;
- Trust as a reliable AdTech provider rose from 25% to 37%.
Reach:
Turkey, Vietnam, China
Tools:
PR
Top Media Relations
Brand Health Research
Content
Events
Influencers Marketing
Research
Branding
Thought Leadership
Top Media Relations
Brand Health Research
Content
Events
Influencers Marketing
Research
Branding
Thought Leadership
Yandex Ads —
brand awareness and health tracking
brand awareness and health tracking
Entering Turkey, Vietnam, and China, the Yango Ads brand had little trust from the local audience and no brand tracking to measure the performance of its marketing efforts.
My clients and
My clients and colleagues
can describe my work even better than I can. So here are a few testimonials highlighting the results, process, and collaboration behind our projects.
colleagues can describe my work even better than I can. So here are a few testimonials highlighting the results, process, and collaboration behind our projects.
Sergej Loiter
CEO @ YANGO | SEARCH, AI AND ADTECH
"When we were launching and promoting Yango’s advertising services internationally, Mila built the marketing team and processes from the ground up, establishing strong lead generation channels globally. She is a confident, independent, and capable leader, working with whom is always straightforward".
Philippe Sauze
HEAD OF EUROPE MY.GAMES
"Totally bilingual, Mila showed great professionalism in preparing and managing her projects. Her approach is relevant; she has genuine insight and a clear vision. She has great potential in large projects, as she knows how to manage her teams well by creating a group dynamic".
Alexander Simushin
CMO | EX-YANDEX | EX-AVITO | EX-MICROSOFT
"Mila is a very result-oriented person with strong analytical and communication skills. She has successfully launched and managed SAM in a Public Sector project, exceeding its initial targets".
Ben Villhauer
Global Video Game Executive | Chief Product Officer MY.GAMES
"I was always confident in Mila's ability to lead a team of game marketing specialists, enabling them to do the right thing for our games. Her ability to analyze situations, ask the right questions, and devise effective marketing solutions has been outstanding. Even under pressure, she does everything with a smile".
Vladimir Zapolyansky
Managing Director at Positive Technologies (ex Global Head of B2B Marketing @Kaspersky)
"Promoting Kaspersky's B2B security portfolio, Mila led the development of go-to-market strategies and coordinated virtual teams across North America, Western Europe, LATAM, and Asia. She is highly results-driven and knows how to manage complex projects and teams globally. She quickly grasps the nuances of new markets and complex technology products".
Media
How remote work kills engagement (and what to do about it)
“Business secrets”
Sharing why motivation often drops in remote teams — and what helped me stay engaged as a leader.
Balancing family and a corporate career
"Headcase"
Thoughts on leading international teams, growing inside large organizations, and combining leadership with family responsibilities.
Why B2B funnels fall apart and how to fix them
SOSTAV.RU
An overview of how global B2B marketing works, from touchpoint analysis to message localization across international markets.
Growing a corporate career or camper travelling
“Mom, I’m in Advertising”
Sharing how, after launching Windows 8 and managing global teams at major tech companies, I took a travel sabbatical to rethink who I was.
I love sharing my marketing experience, as well as some personal stories behind it, in various business media.
If you’d like to learn more about me and my work, here’s a selection of interviews, articles, and podcasts I’ve been featured in.
If you’d like to learn more about me and my work, here’s a selection of interviews, articles, and podcasts I’ve been featured in.
Hi! I’m Mila Plyushch — a marketing executive with 17 years of experience in global IT corporations.
