Marketing strategy
I will clarify business goals, identify the target audience, and build a detailed strategy for sustainable growth, both locally and internationally.
Format:
Turnkey strategy
Timeline:
From one month
Suitable for:
Medium and large companies
Ideal for:
1.
CEOs/founders building or adjusting marketing strategy;
2.
CMOs looking for an external partner to help develop or review strategy;
3.
Startups getting ready to scale or fundraise.
Full funnel marketing strategy
A detailed go-to-market plan that defines your offer, target audience, and the best way to reach them both locally and internationally.
Best for: Launching in new regions or aligning marketing with business goals.
Lead generation
A strategy for attracting and converting the audience through content, ads, SEO, and partnerships.
Best for: A steady flow of qualified leads.
Loyalty and community programs
Initiatives that increase repeat usage and strengthen customer relationships through engagement and rewards.
Best for: Improving retention and increasing customer lifetime value (LTV).
Growth hacking strategy
A testing process to find what delivers growth.
Best for: Launching a product, scaling, or breaking through stagnation.
Content strategy
A plan on how to use content to support brand awareness and sales.
Best for: building trust, improving SEO, or supporting the funnel.
Account-Based Marketing (ABM)
A targeted approach to engaging high-value B2B accounts with personalized messaging and campaigns.
Best for: Selling complex solutions to clients with longer sales cycles.
Social selling
A strategy where experts and leaders build relationships and influence through online presence on platforms like LinkedIn.
Best for: Establishing trust in B2B.
Executive digital visibility
A plan to make your leadership team visible online through content, media, and events.
Best for: Building brand trust and thought leadership.
Product positioning and differentiation
A definition of what makes your product valuable and different from others in the market.
Best for: Entering crowded markets or launching new features.
Types of strategies:
Strategy process and deliverables:
1
Discovery and analysis
Includes interviews, briefings, review of current data, benchmarking, and competitor research.
2
Goal setting
Defines business objectives, success metrics, and planning periods.
3
Positioning
Covers the development or audit of value propositions, audience segments, and messaging.
4
Channels and approach
Outlines which channels to use, how to mix them, and how to allocate resources.
5
Customer journey
Maps out user paths, touchpoints, and product or UX gaps using real data.
6
Implementation plan
Provides a clear rollout plan with priorities, estimated budgets, and a 90, 180, and 365-day view.
YOU:
Will you do everything for us or work with us?
MILA:
It's much faster and more effective to work together. But the format is flexible.
YOU:
What if we don’t have analytics?
MILA:
That’s fine. I’ll build the strategy using interviews, hypotheses, qualitative input, and competitor research. We can layer in analytics later.
YOU:
Can we focus on just one part, like positioning or lead generation?
MILA:
Yes. The work can be modular.
YOU:
Will you help with implementation?
MILA:
Yes. I can support execution as a fractional CMO or bring in a team for implementation.
FAQ
Hi! I’m Mila Plyushch — a marketing executive with 17 years of experience in global IT corporations.
