Marketing audit
I will assess marketing performance by identifying which initiatives deliver results and how to reallocate resources for better returns.
Timeline
From 3 months
Ideal for:
1.
CEOs/founders who aren’t sure how well marketing is performing;
2.
Marketing execs wanting an outside view;
3.
Startups before a funding round or scaling.
Strategy and positioning
I evaluate how your marketing aligns with your business goals. I review the relevance of your positioning, value proposition, and your competitive standing.
Funnel and acquisition channels
I analyze the performance of your primary channels (performance marketing, SEO, social media, email, PR). I identify bottlenecks in the funnel and where leads are being lost.
Analytics and data
I review your analytics setup, dashboards, and BI tools. I assess data accuracy and the clarity of your reporting.
Digital infrastructure
I audit your CRM, triggers, nurture sequences, and automation. I check system integrations and the effectiveness of your database segmentation.
Team and processes
I review the team structure, roles, and responsibilities. I compare your KPIs with benchmarks and evaluate collaboration with sales and product teams.
Content and brand
I assess your website, creatives, UX, visual style, and tone of voice. I examine how the market perceives your brand and whether it comes across as consistent and cohesive.
What’s included
A detailed report, a clear list of priorities, and a 90-day roadmap.
We go through everything together on a call, and I can support implementation if needed.
What you get
YOU:
What does the marketing audit include?
MILA:
It covers six core areas: strategy and positioning, funnel and channels, analytics, digital infrastructure, team, and brand. The goal is to run a full diagnostic and identify where marketing isn’t supporting the business, and where growth opportunities lie.
YOU:
How long does it take?
MILA:
Typically two to four weeks, depending on the volume of materials, number of channels, and business complexity. You’ll get a detailed report and a 90-day roadmap with clear priorities.
YOU:
What data or access do you need from us?
MILA:
Initially, I’ll request access to your analytics, CRM, ad accounts, website, and any marketing materials. If something’s missing, that’s okay, I’ll find another way to gather the needed information.
YOU:
Is this relevant if we’re still building our marketing setup?
MILA:
Yes, especially then. The audit helps you quickly understand what to focus on, where the gaps are, and what will have the most significant impact with limited resources.
YOU:
Is this more about strategy or channels?
MILA:
Both. I look at the whole marketing system, from business goals and positioning to specific channels and team processes. It’s not just traffic analysis; it’s a complete operational overview.
YOU:
What happens at the end?
MILA:
You’ll receive a PDF report with clear priorities, explanations of what’s working and what’s not, a 90-day action plan, and a walkthrough session on Zoom. If needed, I can help with implementation in a fractional CMO capacity.
YOU:
Will you try to sell your services instead of staying neutral?
MILA:
No. The audit is an objective assessment. I don’t push my own vendors or solutions. I show what’s working, what isn’t, and why. If implementation support is needed, I offer options, including with your existing team.
FAQ
Hi! I’m Mila Plyushch — a marketing executive with 17 years of experience in global IT corporations.
