Fractional CMO
I can handle the full CMO function, as I have for international companies, but on a part-time or project basis, depending on your needs.
Timeline
From 3 months
Ideal for:
1.
SMBs that don’t need a full-time CMO but need a marketing lead;
2.
Companies going through growth or change;
3.
Businesses that need help with both strategy and execution at once.
Part-time CMO
I lead your marketing end-to-end, from brand and strategy to performance, content, PR, and CRM. I build your go-to-market approach, define priorities and growth areas, shape your value proposition and positioning, and help clarify your target audience. I manage the marketing budget, recruit the right team, bring in trusted partners and agencies, and create an efficient marketing operation.
Marketing during product development
I work alongside your product and R&D teams from the early stages. I run user interviews, customer development, market research, and competitor research. I help find product-market fit, define your audience, craft your positioning, and design monetization models. The goal is to ensure your product meets real market needs from the start.
Project-based support and focused expertise
I take on major strategic blocks, from market research to product launches and geographic expansion. I can join project teams at key moments, such as preparing for a launch, rebranding, or developing a marketing strategy for a new segment. I go deep into the task at hand without overloading your full-time staff.
Ways we can work together:
Base:
My participation in strategic sessions and leadership meetings;
Development of a full marketing plan;
Definition of target market, value proposition, and buyer personas;
Marketing budget management;
Team setup or reorganization, including hiring, onboarding, and process design;
Guidance through rebranding or new product rollout;
Collaboration with product and R&D teams on market-fit and launches;
Building an in-house content engine with workflows, formats, and KPIs;
Research efforts, including fieldwork and desk research;
Upon request:
Help sourcing creative agencies.
Что входит:
YOU:
What’s the difference between a fractional CMO and hiring an in-house marketing director?
MILA:
A fractional CMO joins on flexible terms, such as a few days a week, but takes full responsibility for the marketing function. It’s ideal when you don’t need or can’t justify a full-time executive, but still need someone to build your strategy and processes.
YOU:
Why invest in marketing if the product isn’t launched yet?
MILA:
Because without market insight, user understanding, and a clear value hypothesis, there’s a high risk the product won’t find demand. Early marketing work, research, interviews, positioning, and testing save significant time and budget down the line.
YOU:
Can you support just one phase of a project?
MILA:
Yes. I can work in sprints or join for specific phases, such as strategy development or launch. After that, I can hand things over to your internal team or operational marketer.
FAQ
Hi! I’m Mila Plyushch — a marketing executive with 17 years of experience in global IT corporations.
